{"id":42136,"date":"2021-10-24T19:12:21","date_gmt":"2021-10-24T22:12:21","guid":{"rendered":"https:\/\/hoycanelones.com.uy\/?p=42136"},"modified":"2021-10-31T19:13:50","modified_gmt":"2021-10-31T22:13:50","slug":"no-tan-influenciables","status":"publish","type":"post","link":"https:\/\/hoycanelones.com.uy\/?p=42136","title":{"rendered":"No tan influenciables"},"content":{"rendered":"

Escribe: Paloma Vanoli Imperiale<\/b>(*)<\/sup><\/b><\/span><\/em><\/span><\/p>\n

Acompa\u00f1ando la evoluci\u00f3n de las redes sociales surgen los \u2018influencers\u2019. Se trata de personas que cuentan con cierta credibilidad sobre un tema en espec\u00edfico y, por su gran comunidad (seguidores) en las redes sociales, se constituyen en una herramienta de marketing interesante para las marcas. Las empresas los contratan para que ellos recomienden sus productos o servicios.<\/p>\n

Como definici\u00f3n, esto no parece distinto a cualquier estrategia de marketing antes utilizada. Pero el problema con los influencers y las redes sociales es que estos no deben informar a su audiencia cu\u00e1ndo est\u00e1n realizando una publicidad. Por ejemplo, cuando vemos un comercial televisivo sabemos con claridad que es una publicidad dirigida a aumentar las ventas de esa marca, pero con los influencers no podemos distinguir cu\u00e1ndo la recomendaci\u00f3n es real o cu\u00e1ndo existi\u00f3 un pago por decir que \u201ctal crema\u201d les funcion\u00f3 de maravilla.<\/p>\n

Cuando las recomendaciones son sobre temas relacionados a la salud, este vac\u00edo legal se vuelve a\u00fan m\u00e1s peligroso. Las marcas aprovechan la influencia de esos personajes de las redes sociales para fidelizar a sus potenciales consumidores. Muchas veces los mismos influencers ni siquiera han probado ni mucho menos recomiendan de forma personal los productos o servicios que muestran en sus redes.<\/p>\n

En Argentina se redact\u00f3 un proyecto de ley que busca controlar el vac\u00edo legal respecto a las publicidades a trav\u00e9s de los influencers. Entre otras cuestiones, este proyecto pretende imponer obligaciones tributarias a aquellos usuarios que resulten remunerados por la publicidad de productos o servicios, oblig\u00e1ndolos a inscribirse como monotributistas. En comparaci\u00f3n, Uruguay no tiene ninguna ley que ampare a la poblaci\u00f3n sobre las recomendaciones de influencers en redes sociales.\u00a0<\/span><\/p>\n

Espec\u00edficamente en relaci\u00f3n a la nutrici\u00f3n, algo habitual que se da entre los influencers es la recomendaci\u00f3n de h\u00e1bitos alimenticios, programas de nutrici\u00f3n, dietas, productos, suplementos, entre otros consejos. Es importante entonces tener en cuenta que esas recomendaciones no son controladas por ning\u00fan organismo de salud. Aunque incluyan a centros relacionados con la salud y la nutrici\u00f3n, estos no dejan de ser empresas con fines de lucro.\u00a0<\/span><\/p>\n

Muchas veces los consejos puede que sean genuinos, pero no tenemos nada que nos lo garantice. Adem\u00e1s, estas recomendaciones suelen exponerse como generales para toda la poblaci\u00f3n, cuando cada persona es distinta, con contextos y vidas diferentes, y lo que le funciona a una no tiene por qu\u00e9 funcionarle a todas.<\/span><\/p>\n

En cuanto a temas de salud, es fundamental siempre consultar con profesionales, que eval\u00faen la situaci\u00f3n individual y realicen las recomendaciones apropiadas.\u00a0\u00a0<\/span><\/span><\/p>\n

\n

(*)<\/sup><\/b><\/span> \u2013 <\/span>Licenciada en Nutrici\u00f3n, estudiante de la especializaci\u00f3n Nutrici\u00f3n en Enfermedades Cr\u00f3nicas No Transmisibles de la UdelaR.\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Escribe: Paloma Vanoli Imperiale(*) Acompa\u00f1ando la evoluci\u00f3n de las redes sociales surgen los \u2018influencers\u2019. Se trata de personas que cuentan con cierta credibilidad sobre un […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":42137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3746],"tags":[],"class_list":["post-42136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacion-salud"],"yoast_head":"\nNo tan influenciables - HOY CANELONES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hoycanelones.com.uy\/?p=42136\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No tan influenciables - HOY CANELONES\" \/>\n<meta property=\"og:description\" content=\"Escribe: Paloma Vanoli Imperiale(*) Acompa\u00f1ando la evoluci\u00f3n de las redes sociales surgen los \u2018influencers\u2019. Se trata de personas que cuentan con cierta credibilidad sobre un [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hoycanelones.com.uy\/?p=42136\" \/>\n<meta property=\"og:site_name\" content=\"HOY CANELONES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DiarioHoyCanelones\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-24T22:12:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-31T22:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hoy Canelones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hoy Canelones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136\"},\"author\":{\"name\":\"Hoy Canelones\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/#\\\/schema\\\/person\\\/1930d46935ee9f15c7a013a46528401f\"},\"headline\":\"No tan influenciables\",\"datePublished\":\"2021-10-24T22:12:21+00:00\",\"dateModified\":\"2021-10-31T22:13:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136\"},\"wordCount\":469,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hoycanelones.com.uy\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/21Nutricio\u0301n.jpg\",\"articleSection\":[\"ALIMENTACI\u00d3N & SALUD\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136\",\"url\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136\",\"name\":\"No tan influenciables - HOY CANELONES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hoycanelones.com.uy\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/21Nutricio\u0301n.jpg\",\"datePublished\":\"2021-10-24T22:12:21+00:00\",\"dateModified\":\"2021-10-31T22:13:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/#\\\/schema\\\/person\\\/1930d46935ee9f15c7a013a46528401f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#primaryimage\",\"url\":\"https:\\\/\\\/hoycanelones.com.uy\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/21Nutricio\u0301n.jpg\",\"contentUrl\":\"https:\\\/\\\/hoycanelones.com.uy\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/21Nutricio\u0301n.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?p=42136#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/hoycanelones.com.uy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No tan influenciables\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/#website\",\"url\":\"https:\\\/\\\/hoycanelones.com.uy\\\/\",\"name\":\"HOY CANELONES\",\"description\":\"El diario local al servicio del departamento\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hoycanelones.com.uy\\\/#\\\/schema\\\/person\\\/1930d46935ee9f15c7a013a46528401f\",\"name\":\"Hoy Canelones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g\",\"caption\":\"Hoy Canelones\"},\"url\":\"https:\\\/\\\/hoycanelones.com.uy\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"No tan influenciables - HOY CANELONES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hoycanelones.com.uy\/?p=42136","og_locale":"es_ES","og_type":"article","og_title":"No tan influenciables - HOY CANELONES","og_description":"Escribe: Paloma Vanoli Imperiale(*) Acompa\u00f1ando la evoluci\u00f3n de las redes sociales surgen los \u2018influencers\u2019. Se trata de personas que cuentan con cierta credibilidad sobre un [...]","og_url":"https:\/\/hoycanelones.com.uy\/?p=42136","og_site_name":"HOY CANELONES","article_publisher":"https:\/\/www.facebook.com\/DiarioHoyCanelones\/","article_published_time":"2021-10-24T22:12:21+00:00","article_modified_time":"2021-10-31T22:13:50+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg","type":"image\/jpeg"}],"author":"Hoy Canelones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Hoy Canelones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hoycanelones.com.uy\/?p=42136#article","isPartOf":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136"},"author":{"name":"Hoy Canelones","@id":"https:\/\/hoycanelones.com.uy\/#\/schema\/person\/1930d46935ee9f15c7a013a46528401f"},"headline":"No tan influenciables","datePublished":"2021-10-24T22:12:21+00:00","dateModified":"2021-10-31T22:13:50+00:00","mainEntityOfPage":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136"},"wordCount":469,"commentCount":0,"image":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136#primaryimage"},"thumbnailUrl":"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg","articleSection":["ALIMENTACI\u00d3N & SALUD"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hoycanelones.com.uy\/?p=42136#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hoycanelones.com.uy\/?p=42136","url":"https:\/\/hoycanelones.com.uy\/?p=42136","name":"No tan influenciables - HOY CANELONES","isPartOf":{"@id":"https:\/\/hoycanelones.com.uy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136#primaryimage"},"image":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136#primaryimage"},"thumbnailUrl":"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg","datePublished":"2021-10-24T22:12:21+00:00","dateModified":"2021-10-31T22:13:50+00:00","author":{"@id":"https:\/\/hoycanelones.com.uy\/#\/schema\/person\/1930d46935ee9f15c7a013a46528401f"},"breadcrumb":{"@id":"https:\/\/hoycanelones.com.uy\/?p=42136#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hoycanelones.com.uy\/?p=42136"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hoycanelones.com.uy\/?p=42136#primaryimage","url":"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg","contentUrl":"https:\/\/hoycanelones.com.uy\/wp-content\/uploads\/2021\/10\/21Nutricio\u0301n.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/hoycanelones.com.uy\/?p=42136#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/hoycanelones.com.uy\/"},{"@type":"ListItem","position":2,"name":"No tan influenciables"}]},{"@type":"WebSite","@id":"https:\/\/hoycanelones.com.uy\/#website","url":"https:\/\/hoycanelones.com.uy\/","name":"HOY CANELONES","description":"El diario local al servicio del departamento","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hoycanelones.com.uy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/hoycanelones.com.uy\/#\/schema\/person\/1930d46935ee9f15c7a013a46528401f","name":"Hoy Canelones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a414c49e0b5a14bcbe28cbe6d4ee94c8d9c5e89ae857c8b7a82cf35efd9561d?s=96&d=mm&r=g","caption":"Hoy Canelones"},"url":"https:\/\/hoycanelones.com.uy\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/posts\/42136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42136"}],"version-history":[{"count":1,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/posts\/42136\/revisions"}],"predecessor-version":[{"id":42138,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/posts\/42136\/revisions\/42138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=\/wp\/v2\/media\/42137"}],"wp:attachment":[{"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoycanelones.com.uy\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}