{"id":41758,"date":"2021-10-12T10:15:08","date_gmt":"2021-10-12T13:15:08","guid":{"rendered":"https:\/\/hoycanelones.com.uy\/?p=41758"},"modified":"2021-10-12T10:15:08","modified_gmt":"2021-10-12T13:15:08","slug":"el-marketing-es-solo-para-ninos","status":"publish","type":"post","link":"https:\/\/hoycanelones.com.uy\/?p=41758","title":{"rendered":"\u00bfEl marketing es solo para ni\u00f1os?"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: right;\"><em>Escribe: <b>Paloma Vanoli Imperiale<\/b><span class=\"s1\"><b><sup>(*)<\/sup><\/b><\/span><\/em><\/p>\n<p class=\"p3\">Cuando vemos un paquete de cereales o yogur para ni\u00f1os sabemos que est\u00e1 dirigido a ellos, tenemos claro que su packaging est\u00e1 confeccionado estrat\u00e9gicamente para seducir a los ni\u00f1os. Pero no solo a ellos. A la hora de fabricar un nuevo alimento, la industria busca que sea seductor para los ni\u00f1os tanto como para sus adultos a cargo.<\/p>\n<p class=\"p3\">El supermercado est\u00e1 lleno de alimentos destinados a ni\u00f1os, con muchos colores, regalos, personajes atractivos y ubicados estrat\u00e9gicamente, al alcance de sus peque\u00f1as manos. Una vez que los agarran toca que pasen por el segundo filtro: sus padres. Pero esos alimentos tambi\u00e9n tienen mensajes reservados para ellos. Adem\u00e1s de tener figuras y dibujos infantiles atractivos, tienen frases muy seductoras para los adultos, que apuntan a su rol de cuidado y refuerzan su objetivo de seleccionar para los m\u00e1s peque\u00f1os una alimentaci\u00f3n rica en nutrientes. Dicen, por ejemplo: \u201dfuente de calcio\u201d, \u201cpara crecer grande y fuerte\u201d, \u201ccon toda la energ\u00eda necesaria\u201d y \u201ccon vitaminas del complejo B\u201d, entre otras.<\/p>\n<p class=\"p3\">Estas frases atribuyen cualidades excepcionales a los alimentos, y una vez que se leen parecen ser necesarias para completar la alimentaci\u00f3n de los m\u00e1s chicos, porque\u2026 \u00bfqui\u00e9n no quiere darle lo mejor a su hijo? y \u00bfqui\u00e9n no tiene dudas de si lo est\u00e1 haciendo o no?<\/p>\n<p class=\"p3\">La realidad es que este tipo de alimentos con agregado de minerales y vitaminas suelen tener excesos de nutrientes, \u00fanicamente para poder mostrar esos carteles tan atractivos para los padres. Un ni\u00f1o tiene cubierto sus requerimientos de nutrientes (vitaminas y minerales) con una dieta variada. El consumo de alimentos m\u00e1gicos solo encarece la compra.<\/p>\n<p class=\"p3\">Para visibilizar un poco m\u00e1s esas cuestionables estrategias de marketing, existe evidencia cient\u00edfica que muestra que los personajes que traen este tipo de alimentos est\u00e1n mirando hacia abajo, a la altura de un ni\u00f1o. Adem\u00e1s, la pr\u00f3xima vez que veas uno de estos alimentos, podr\u00e1s notar otros recursos sutiles, como que la tipograf\u00eda utilizada para la informaci\u00f3n destinada a adultos es distinta a la utilizada para informaci\u00f3n destinada a ni\u00f1os: la primera es m\u00e1s formal y elegante, mientras que la destinada a los m\u00e1s peque\u00f1os es m\u00e1s casual y emp\u00e1tica.<\/p>\n<p class=\"p3\">Existe una buena noticia entre tanto marketing: Uruguay es el \u00fanico pa\u00eds no europeo en pertenecer al proyecto Edulia, un plan que promueve la alimentaci\u00f3n saludable en la infancia. La Facultad de Qu\u00edmica de la Universidad de la Rep\u00fablica (UdelaR) participa desde Noruega como pionera en el \u00e1rea. Este proyecto investiga sobre las estrategias implementadas para mejorar la alimentaci\u00f3n en ni\u00f1os y c\u00f3mo impulsarlas.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p6\"><span style=\"font-size: 8pt;\"><span class=\"s3\"><b><sup>(*)<\/sup><\/b><\/span><span class=\"s4\"> \u2013 <\/span>Licenciada en Nutrici\u00f3n, estudiante de la especializaci\u00f3n Nutrici\u00f3n en Enfermedades Cr\u00f3nicas No Transmisibles de la UdelaR.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Escribe: Paloma Vanoli Imperiale(*) Cuando vemos un paquete de cereales o yogur para ni\u00f1os sabemos que est\u00e1 dirigido a ellos, tenemos claro que su packaging <a class=\"mh-excerpt-more\" href=\"https:\/\/hoycanelones.com.uy\/?p=41758\" title=\"\u00bfEl marketing es solo para ni\u00f1os?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":41760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3746],"tags":[],"class_list":["post-41758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacion-salud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEl marketing es solo para ni\u00f1os? 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